Freelancing & Outreach Course 06
LinkedIn and Cold Email Outreach
Learn professional networking and outbound outreach for B2B lead generation: building a credible LinkedIn presence, researching prospects, writing outreach messages and cold emails, and communicating professionally once conversations begin.
Course Introduction
Learn professional networking, LinkedIn outreach, B2B prospecting, lead generation, cold email strategies, and business communication.
What you will learn
- Build a credible, professional LinkedIn profile
- Grow a relevant professional network
- Define an ideal customer profile and research prospects
- Write LinkedIn outreach messages and follow-ups
- Plan cold email campaigns with deliverability in mind
- Handle replies, calls and objections professionally
Curriculum
Module by module.
6 modules
Course outlines show the topics covered. Schedules, fees and the training format are shared when you enquire.
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Module 01 LinkedIn Profile and Positioning
Main topics
- Headline, about section and featured content
- Positioning for your audience
- Credibility signals
- Profile presentation
Practical exercise
Rewrite your LinkedIn profile for a defined audience.
Learning outcome
Present yourself credibly to the people you want to reach.
Skills developed
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Module 02 Professional Networking
Main topics
- Building a relevant network
- Engaging with posts and conversations
- Sharing useful content
- Professional etiquette
Practical exercise
Plan a networking routine and draft your first posts.
Learning outcome
Grow a network that creates opportunities over time.
Skills developed
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Module 03 B2B Prospecting and Lead Research
Main topics
- Defining an ideal customer profile
- Finding decision makers
- Researching companies
- Organising prospect lists
Practical exercise
Build a researched prospect list for a sample offer.
Learning outcome
Find and qualify the right prospects before reaching out.
Skills developed
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Module 04 LinkedIn Outreach
Main topics
- Connection requests that get accepted
- Writing a first message
- Follow-up sequences
- Tracking conversations
Practical exercise
Write a connection request and a three-step follow-up sequence.
Learning outcome
Start professional conversations on LinkedIn.
Skills developed
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Module 05 Cold Email Strategy
Main topics
- Deliverability basics
- Writing clear cold emails
- Personalisation at scale
- Sequences, timing and respecting opt-outs
Practical exercise
Draft and review a cold email sequence for a sample campaign.
Learning outcome
Plan cold email campaigns that are relevant and respectful.
Skills developed
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Module 06 Business Communication
Main topics
- Replying to interested prospects
- Discovery calls and meetings
- Handling objections
- Handing over to sales or delivery
Practical exercise
Role-play a discovery call from a cold email reply.
Learning outcome
Turn replies into productive business conversations.
Skills developed
Practical Exercises
What you will practise
- 01Rewrite your LinkedIn profile
- 02Build a researched prospect list
- 03Write outreach and follow-up sequences
- 04Role-play a discovery call
Skills
Skills you can develop
- LinkedIn Outreach
- B2B Prospecting
- Lead Generation
- Cold Email
- Business Communication
Who It Is For
Who should take this course
- Freelancers and agencies looking for B2B clients
- Business development and sales beginners
- Founders who need to generate their own leads
- Professionals who want to grow their network
Prerequisites
- Basic computer and internet skills
- Basic written English for professional communication
Training Details
Format, schedule and enrolment
Duration, schedule, fees and the training format are shared when you enquire, so you always receive current information.
Request Course DetailsQuestions
Frequently asked questions
Is this course about LinkedIn only?
No. It covers LinkedIn networking and outreach as well as cold email strategy, prospect research and the professional communication that follows a reply.
Does it cover responsible outreach?
Yes. The cold email module covers deliverability, relevance and respecting opt-outs, so your outreach stays professional.
How long is the course and how is it delivered?
Duration, schedule and training format are confirmed when you enquire, so you always receive current information. Send us a message and the MentorFold team will share the details.
Interested in LinkedIn and Cold Email Outreach?
Send us a message and the MentorFold team will share the schedule, fees and format for this course.
Enquire About This Course